As part of my sustainability work, I have taken stock of all my business areas and activities and analyzed the potential impact each might have in terms of sustainability. The following summary goes over the steps I have already taken to tackle the impact of each of my business activities, and the specific actions that I will take to fulfil my commitment to sustainability.
Operations
Electricity and heating
- I buy 100% renewable electricity.
- I heat and cool with an electric heat pump.
- I use LED low-consumption lightbulbs.
Action Plan
- Automation of a mechanism to turn off all devices in the office when not in use by the end of 2026.
- Ongoing reduction of digital footprint (emails sent and received, storage, video streaming, etc.).
Cleaning and waste management
- In-depth cleaning activities only take place twice a month.
- I recycle all waste according to Swedish standards.
- I use food-grade cleaning supplies that reduce water pollution.
- I use solid cleaning products to reduce water, transport, and single-use plastics.
Action Plan
- Installation of flow-limiting faucets by end of 2024.
Travel and transport
- I limit travel for business, working remotely from my home office.
- I use remote conferencing rather than physical meetings when possible.
- I use public transport or electric vehicles for commuting.
Action Plan
- Offsetting of any emissions when engaging in medium and long-haul travel for business which can’t be avoided, by the end of 2026.
Procurement
- I use green hosting servers for development and personal sites.
- I am localizing goods providers to the European Union, to reduce transport impact.
- I prioritize green IT providers who have a sustainability action plan and goals.
- I focus on repairing and reusing equipment to avoid replacing when possible.
Action Plan
- Reach a goal of 50% net-zero providers by 2026.
- Reach a goal of 100% providers following sustainability goals by 2028.
- Eliminate all non-net-zero providers by 2030.
R&D
- I work with industry leaders and perform research towards increasing best practices for digital footprint and sustainable web.
- I develop all new sites and strategy within the best practices of the sustainable web.
Action Plan
- By the end of 2026, have all managed websites scoring single digits of carbon emissions.
- By the end of 2026, have all managed websites and clients in green hosting.
- By the end of 2026, have all clients’ digital footprint reduced by 60%.
- By the end of 2030, have all clients’ digital footprint reduced to net zero.
Marketing
- Promoting sustainability best practices internally with clients, suppliers, and collaborators.
- Promoting sustainability best practices externally on social media and my own platforms.
Action Plan
- By the end of 2026, establishing KPIs for specific awareness campaigns to measure impact.
Leadership and management
- I have taken strategic business decisions to join existing campaigns like the Sustainable Web Manifesto, the Race to Zero initiative, the SME Climate Hub, Business Declares, and Clean Creatives.
- Rejecting work with businesses in the coal and fossil fuel industries.
- Reducing work with businesses in high-carbon industries such as air transport, metal production, and large-scale food production.
Action Plan
- Reach a goal of 20% net-zero clients by 2026.
- Double the amount of net-zero clients year on year.
- Reach a goal of 75% clients following sustainability goals by 2028.
- Eliminate all clients who don’t have sustainability goals by 2030.
- Eliminate all non-net-zero clients by 2032.
Finance
- I work with banking and insurance institutions that have sustainability goals aligned with the UN Sustainable Development Goals.
- Revolut bank has joined the Tech Net Zero campaign and actively reports and reduces their sustainability progress towards net zero.
Public affairs
- I work with international communities aimed at developing inclusive climate solutions.
- I speak at events about the importance of digital responsibility.
- I take part in research groups and other academic cohorts to support local sustainability practices.
Action Plan
- Support community work on climate solutions that are socially inclusive.
- Work with my local community to produce positive local impact.