The Journal.

The journal is a collection of news, guides, articles, discoveries & research findings. These are tools & resources to help your brand.

Some of my thoughts

Latest Truth & Transparency posts.

September 24, 2022

What does ethical marketing mean?

Beyond scholarly definitions, and big industry names, ethical marketing matters for business owners who want to do the right thing. This is what it means to me.

November 25, 2021

The problem of machine bias

Machine learning programs are bound to encounter historical patterns that reflect racial or gender bias. It can be difficult to tell what’s bias and what’s just a fact of life.

October 25, 2021

What is Machine Bias

The world we live in today is dominated by algorithms. If you have Amazon or Netflix, you are probably already familiar with their algorithm for suggesting videos to you – if you like this movie, you’ll probably like this one as well. On your phone, when you type in the word “dog,” it immediately sorts through all your pictures and shows you all the ones that have dogs in them. It is due to machine learning that our devices can perform this functionality.

February 17, 2021

Dark Patterns & Manipulations

Design patterns are reusable components or solutions to design problems. Dark patterns are carefully crafted to trick users into doing things.

February 3, 2021

The Way We Are: Cognitive Biases

“We do not see things as they are, we see them as we are”. Anais Nin said it best, and I say it a bit longer on this talk about cognitive biases and heuristics.


The topics I write about.

I want to share openly my path to doing well and doing good. It’s been a learning experience with lots of ups and downs and I want to share it with my audience. Here I talk about the steps I’m taking, my learning experiences and the choices I make as a person and a business owner.

Go To Building in the Open

These are articles and series meant to guide you through the process of strategizing, creating or maintaining your digital presence.

Go To Step by Step