My ethical marketing pledge.

I put the person before the sale.

I respect you and your privacy. I will help you make the best choice for your needs, not mine.

I communicate inclusively, truthfully, and clearly.

I will not confuse you or hide information from you. I will help all audiences feel welcome.

I take responsibility for my part in changing the marketplace.

I recognize the need to break the cycle of consumerism. I will continuously review my sales and marketing to ensure they benefit the common good.

I count on you to hold me accountable. Please connect with me if you see me not honoring my pledge.