Code of Ethics

Ethics are at the forefront of my work, they are part of the DNA of my business and guide the actions that I take as a person, business owner and member of society. In the following lines you will find my guidelines for doing business. They are written as positive affirmations and represent the ethical stance I take on my day to day work. However, I acknowledge that I am not perfect and that on occasion, I might fail to meet my own set of guidelines. I invite all stakeholders in my business to keep me accountable to these commitments.

As a person & a citizen

I am first and foremost a human being, and a part of society. As such, I have a responsibility to people and the planet to leave them better than I found them. Before being a designer, a developer, a marketer or a business owner I am a person who believes in making a positive impact in the world.

• I take responsibility for the impact of my actions, and will do everything in my power to make it a positive one.
• I take the time for self-reflection and learning, I do not rely on defaults and strive to grow my knowledge.
• I communicate inclusively, truthfully, & clearly.

As a creator

My work affects people, and any work that I produce which relies on perpetuating systems of oppression, deception or exploitation to succeed means that I have fallen short in my obligations. When the work I create causes harm, either by design or by negligence, I am responsible for that harm.

• I pause to consider all consequences of my work, intended and unintended.
• I evaluate my work based on its impact rather than its form or technical skill.
• I do not create, help in creating or overlook the creation of work that causes harm.
• I create work that positively impacts the people who will be affected by it: inclusive, respectful and just.
• I will involved those impacted by everything I create from the very start of the process.
• I will continuously review my processes ensure my work benefits the common good.

As a member of a professional community

I am a part of a professional community. Every single one of us contributes to the development of our profession and our industry, every thing I do reflects on the people who share my job.

• I ask for help when I am uncertain about the impact of my work.
• I invite, welcome and act on criticism, even when it is hard.
• I stand up against the pressure to prioritize profits above people and the planet.
• I welcome a diverse and competitive, and see my colleagues as allies in the bigger fight, not rivals
• I take responsibility for my part in changing the marketplace to be sustainable, fair and equitable.

Towards my clients, audiences & collaborators

I owe the people who hire me not just my labor but my counsel. I am not hired to execute a job blindly and unquestioning, I am hired because of my knowledge and experience. I am responsible for putting the best interests of my clients, my audiences and society ahead of my own.

• I help my readers, collaborators and clients make the best choice for their needs, not mine.
• When the work I’m asked to create is flawed or harmful, it is my responsibility to flag it and fix it.
• I strive to improve understanding of the impact of what we create, favoring accessibility, clarity and transparency.

Towards society & the planet

My work has an impact that goes beyond just myself and my clients; staying within my field of expertise without acknowledging my privilege and using it for the greater good would be wasteful and pointless.

• I help others understand and discuss the power and challenges of technology
• I recognize the need to break the cycle of consumerism and use business as a force for good.
• I participate in the democratic process of regulating my field, even though it is difficult.
• I fight for democracy and human rights, and to improve the institutions that protect them.
• I work towards a more equal, inclusive and sustainable future for us all, following the United Nations global goals.