Well & Good
The internet was supposed to make things easier for small organizations doing good work. In a lot of ways, it did.
But the tools we were handed to show up online weren’t built for organizations like yours. They were built toextract— attention, data, compliance, growth at any cost.
It’s not just a feeling
Companies without accessible sites are losing $6.9 billion a year to competitors whose sites are accessible.
Even when turned off, a smartphone’s presence can diminish cognitive capacity — it’s processed as a high-priority stimulus.
Of consumers are more loyal to brands that demonstrate ethical practices — but only 30% trust businesses to actually act ethically.
Of global CO2 emissions come from digital infrastructure. Your website has a carbon footprint whether you measure it or not.
This isn’t a you problem.
You can
put it down.
The algorithm treadmill, the daily content sacrifice, the pressure to show up everywhere in ways that feel wrong. None of that is a requirement. It’s a default. And defaults can change.
Well & Good
Accessible. Carbon-efficient. Private. Free of manipulative patterns. Built to last and maintainable by your team. Not because those things are on a checklist. Because I don’t know how to build any other way.
The internet was supposed to make things easier for small organizations doing good work. In a lot of ways, it did.
But the tools we were handed to show up online weren’t built for organizations like yours. They were built toextract— attention, data, compliance, growth at any cost.
It’s not just a feeling
Companies without accessible sites are losing $6.9 billion a year to competitors whose sites are accessible.
Even when turned off, a smartphone’s presence can diminish cognitive capacity — it’s processed as a high-priority stimulus.
Of global CO2 emissions come from digital infrastructure. Your website has a carbon footprint whether you measure it or not.
Of consumers are more loyal to brands that demonstrate ethical practices — but only 30% trust businesses to actually act ethically.
This isn’t a you problem.
You can
put it down.
The algorithm treadmill, the daily content sacrifice, the pressure to show up everywhere in ways that feel wrong. None of that is a requirement. It’s a default. And defaults can change.
Well & Good
Accessible. Carbon-efficient. Private. Free of manipulative patterns. Built to last and maintainable by your team. Not because those things are on a checklist. Because I don’t know how to build any other way.