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The Journal.

The journal is a collection of news, guides, articles, discoveries & research findings. These are tools & resources to help your brand.

Some of my thoughts

Latest posts.

May 8, 2022

Privacy Dark Patterns

Manipulating consent using privacy Dark Patterns is a common trend in online spaces, where platforms want to maximize data collection and avoid legal trouble.

April 12, 2022

Privacy and Currency

The give and take of privacy vs. convenience in online spaces. Platforms and audiences using personal data as a form of digital currency.

March 10, 2022

What even is a cookie?

Data collection techniques made possible by the internet: cookies, trackers and everything else.

February 17, 2022

The Data Economy: A double edged sword.

While advertisement as a way of financing content creation has existed for centuries, never before had the data been so large, thorough and valuable.

January 17, 2022

The Two-sided market Model

The two-sided market model used in advertisement is not new, but it gains new meaning and impact in the digital context.

November 25, 2021

The problem of machine bias

Machine learning programs are bound to encounter historical patterns that reflect racial or gender bias. It can be difficult to tell what’s bias and what’s just a fact of life.

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The topics I write about.

I want to share openly my path to doing well and doing good. It’s been a learning experience with lots of ups and downs and I want to share it with my audience. Here I talk about the steps I’m taking, my learning experiences and the choices I make as a person and a business owner.

Go To Building in the Open

Digital content is fast-paced, easily spreadable & easily forgettable, this creates a space where misinformation, manipulation & deception can take place without accountability. Ethical digital strategies have truth an transparency as their guiding principles for all their communications.

Go To Truth & Transparency

Our online presence lets us reach & engage with people like never before, but it can also perpetuate & amplify systemic inequality, exclusion & injustice. At the core of an ethical digital strategy are the principles of Accessibility, Justice, Equity, Diversity & Inclusion.

Go To Access & Inclusion

Digital products & services can create delightful experiences, but they can also hurt people’s wellbeing by hijacking their attention & exploiting their vulnerabilities. The ways we are interacting with technology are relevant not only to our audiences, but also to ourselves, our teams & our collaborators. We need to be conscious of how they help or hinder our overall well-being.

Go To Health & Wellbeing

Thanks to new technologies we can tailor our communications to provide relevant & valuable content for our audience, based on the data they share. With the power of personalization comes the responsibility of respecting & safeguarding our audiences’ information.

Go To Privacy & Security

Digital spaces allow us to reduce costs & breach distances, but these technologies also live in the material world, consuming resources & impacting people & planet. We have a responsibility to make informed & conscious decisions about our digital practices & the impact our operations have on the planet.

Go To Sustainability & Impact