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The Journal.

The journal is a collection of news, guides, articles, discoveries & research findings. These are tools & resources to help your brand.

Some of my thoughts

Latest posts.

December 12, 2022

What comes after growth?

How do you see growth? how is growth reflected in your business objectives? How are you growing while keeping an eye on yourself, your audiences and the planet we live in?

November 29, 2022

The Cost of Growth

The cost of pursuing the goal of economic growth has been long understood. Nowadays we know that continued growth cannot be sustained within the boundaries of our planet.

November 9, 2022

How growth became the goal

Growth is a two-edged sword. It is necessary to provide for the basic needs of underserved populations, but it also has an impact on the planet’s natural resources.

October 27, 2022

Responsible Business Concepts

These are some of the most common concepts used when talking about sustainability & business. Learn what they mean and the subtle differences between them, & how they apply to different parts of your business.

September 24, 2022

What does ethical marketing mean?

Beyond scholarly definitions, and big industry names, ethical marketing matters for business owners who want to do the right thing. This is what it means to me.

June 8, 2022

The future of data collection

What is the way forward? we need a mind shift about privacy and the effects of digital business models.

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The topics I write about.

I want to share openly my path to doing well and doing good. It’s been a learning experience with lots of ups and downs and I want to share it with my audience. Here I talk about the steps I’m taking, my learning experiences and the choices I make as a person and a business owner.

Go To Building in the Open

Digital content is fast-paced, easily spreadable & easily forgettable, this creates a space where misinformation, manipulation & deception can take place without accountability. Ethical digital strategies have truth an transparency as their guiding principles for all their communications.

Go To Truth & Transparency

Our online presence lets us reach & engage with people like never before, but it can also perpetuate & amplify systemic inequality, exclusion & injustice. At the core of an ethical digital strategy are the principles of Accessibility, Justice, Equity, Diversity & Inclusion.

Go To Access & Inclusion

Digital products & services can create delightful experiences, but they can also hurt people’s wellbeing by hijacking their attention & exploiting their vulnerabilities. The ways we are interacting with technology are relevant not only to our audiences, but also to ourselves, our teams & our collaborators. We need to be conscious of how they help or hinder our overall well-being.

Go To Health & Wellbeing

Thanks to new technologies we can tailor our communications to provide relevant & valuable content for our audience, based on the data they share. With the power of personalization comes the responsibility of respecting & safeguarding our audiences’ information.

Go To Privacy & Security

Digital spaces allow us to reduce costs & breach distances, but these technologies also live in the material world, consuming resources & impacting people & planet. We have a responsibility to make informed & conscious decisions about our digital practices & the impact our operations have on the planet.

Go To Sustainability & Impact