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The Journal.

The journal is a collection of news, guides, articles, discoveries & research findings. These are tools & resources to help your brand.


The topics I write about.

I want to share openly my path to doing well and doing good. It’s been a learning experience with lots of ups and downs and I want to share it with my audience. Here I talk about the steps I’m taking, my learning experiences and the choices I make as a person and a business owner.

Go To Building in the Open

Digital content is fast-paced, easily spreadable & easily forgettable, this creates a space where misinformation, manipulation & deception can take place without accountability. Ethical digital strategies have truth an transparency as their guiding principles for all their communications.

Go To Truth & Transparency

Our online presence lets us reach & engage with people like never before, but it can also perpetuate & amplify systemic inequality, exclusion & injustice. At the core of an ethical digital strategy are the principles of Accessibility, Justice, Equity, Diversity & Inclusion.

Go To Access & Inclusion

Digital products & services can create delightful experiences, but they can also hurt people’s wellbeing by hijacking their attention & exploiting their vulnerabilities. The ways we are interacting with technology are relevant not only to our audiences, but also to ourselves, our teams & our collaborators. We need to be conscious of how they help or hinder our overall well-being.

Go To Health & Wellbeing

Thanks to new technologies we can tailor our communications to provide relevant & valuable content for our audience, based on the data they share. With the power of personalization comes the responsibility of respecting & safeguarding our audiences’ information.

Go To Privacy & Security

Digital spaces allow us to reduce costs & breach distances, but these technologies also live in the material world, consuming resources & impacting people & planet. We have a responsibility to make informed & conscious decisions about our digital practices & the impact our operations have on the planet.

Go To Sustainability & Impact