The Journal.
Digital content is fast-paced, easily spreadable & easily forgettable, this creates a space where misinformation, manipulation & deception can take place without accountability. Ethical digital strategies have truth an transparency as their guiding principles for all their communications.
Some of my thoughts
Latest Truth & Transparency posts.
September 24, 2022
What does ethical marketing mean?
Beyond scholarly definitions, and big industry names, ethical marketing matters for business owners who want to do the right thing. This is what it means to me.
November 25, 2021
The problem of machine bias
Machine learning programs are bound to encounter historical patterns that reflect racial or gender bias. It can be difficult to tell what’s bias and what’s just a fact of life.
October 25, 2021
What is Machine Bias
The world we live in today is dominated by algorithms. If you have Amazon or Netflix, you are probably already familiar with their algorithm for suggesting videos to you – if you like this movie, you’ll probably like this one as well. On your phone, when you type in the word “dog,” it immediately sorts through all your pictures and shows you all the ones that have dogs in them. It is due to machine learning that our devices can perform this functionality.
February 17, 2021
Dark Patterns & Manipulations
Design patterns are reusable components or solutions to design problems. Dark patterns are carefully crafted to trick users into doing things.
February 3, 2021
The Way We Are: Cognitive Biases
“We do not see things as they are, we see them as we are”. Anais Nin said it best, and I say it a bit longer on this talk about cognitive biases and heuristics.
December 23, 2020
3 Marketing Myths that need to go
Recently I was in an online discussion in a tech forum and someone said “F*ck all marketers” and I was stunned. I suddenly found myself defending the profession, and talking about the marketing I learned in school, the marketing I had in mind when I originally started. And as the conversation progressed, I realized there are some myths about marketing that people and even us marketers believe about the industry and how they shape the way we behave.
categories
The topics I write about.
I want to share openly my path to doing well and doing good. It’s been a learning experience with lots of ups and downs and I want to share it with my audience. Here I talk about the steps I’m taking, my learning experiences and the choices I make as a person and a business owner.
Go To Building in the Open
Digital content is fast-paced, easily spreadable & easily forgettable, this creates a space where misinformation, manipulation & deception can take place without accountability. Ethical digital strategies have truth an transparency as their guiding principles for all their communications.
Go To Truth & Transparency
Our online presence lets us reach & engage with people like never before, but it can also perpetuate & amplify systemic inequality, exclusion & injustice. At the core of an ethical digital strategy are the principles of Accessibility, Justice, Equity, Diversity & Inclusion.
Go To Access & Inclusion
Digital products & services can create delightful experiences, but they can also hurt people’s wellbeing by hijacking their attention & exploiting their vulnerabilities. The ways we are interacting with technology are relevant not only to our audiences, but also to ourselves, our teams & our collaborators. We need to be conscious of how they help or hinder our overall well-being.
Go To Health & Wellbeing
Thanks to new technologies we can tailor our communications to provide relevant & valuable content for our audience, based on the data they share. With the power of personalization comes the responsibility of respecting & safeguarding our audiences’ information.
Go To Privacy & Security
Digital spaces allow us to reduce costs & breach distances, but these technologies also live in the material world, consuming resources & impacting people & planet. We have a responsibility to make informed & conscious decisions about our digital practices & the impact our operations have on the planet.
Go To Sustainability & Impact